Website Redesign
A Redesign That Protects the Rankings You've Already Earned
Redesigns without a documented plan commonly cause 20–40% organic traffic loss in the months after launch. Not from a bad design — from missing redirects, stripped content, and technical mistakes made along the way. Pexasoft treats ranking preservation as a defined process, not an afterthought.
What Actually Causes Ranking Loss
Four Preventable Mistakes, Named Specifically
We're specific about this because vague reassurance isn't useful. These are the confirmed, most common causes of ranking loss during a redesign:
Missing redirectsThe single most common cause of post-launch traffic loss.
Stripped content"Simplified" pages that remove the text that was ranking.
Homepage-dump redirectsSending every old URL to the homepage kills relevance.
Slower performanceA prettier site that loads slower can rank worse, not better.
How We Actually Protect Your Rankings
A Documented Process, Not a Promise
SEO & traffic auditIdentify your top-performing pages and the keywords earning them.
Redirect map, built before developmentEvery old URL mapped to its new destination — not a launch-week scramble.
Content preserved, not strippedCore content and keyword context carried over, design updated around it.
Post-launch monitoringWe watch Search Console and rankings for weeks after launch, not just at handoff.
What's Included
Fixing What's Actually Costing You Leads
Not sure if you need a redesign or a smaller fix? Read Signs Your Business Website Needs a Redesign on our blog first.
- Full audit of your current website's design, speed, and SEO performance
- Preservation of existing search rankings during migration
- Modern, mobile-first redesign aligned to current best practices
- Content review and rewrite where genuinely needed, not by default
- Post-launch monitoring to confirm rankings and traffic hold steady
Ready to Fix What's Holding Your Site Back?
Get a free audit — we'll tell you honestly what's working, what isn't, and how to protect it during the redesign.